![]() “I think Apple has really struck a balance here, in terms of: it still reads as a theater,” says Adrian Scott Fine, the L.A. Musician Finneas attends the Apple Tower Theatre Store Opening on Jin Downtown Los Angeles, California. (Apple declined to make members of its design teams available for comment for this story.) Both see it as a best-case-scenario example of adaptive reuse. To go along with our photo gallery (below), Variety spoke with representatives from the two organizations best known locally for being activists and watchdogs in the preservation of historic theaters, the Los Angeles Conservancy and the Los Angeles Historic Theatre Foundation. (Although rumors first surfaced of Apple leasing the space in 2015, and city permits went public circa 2017, Apple never officially acknowledged the project publicly until this past week.) Now that they’ve seen the finished work and are at liberty to speak, advocates for the Tower’s historicity can finally open up with their prevailing emotion: delight. That dialogue happened very quietly, of course, given Apple’s usual secrecy and NDAs. Many had participated in a task force set up several years ago for give-and-take on the alterations and refreshments being made to the theater. There’d been a much smaller but arguably just as important open house the previous day, when members of the historic preservation community were invited in for a tour. Inside, Cook talked with a handful of guests from the entertainment community, like singer-producer Finneas, actor Paul Scheer and filmmaker Mark Duplass, as well as posed for selfies with the invading throng of Apple fanatics and lookie-loos.Īpple Tower Theatre Store Opening on Jin Downtown Los Angeles, California. Hundreds lined up Thursday morning as the Apple Tower Theatre opened for business, and the first few dozen to pass through the door were met by an unexpected greeter: Apple CEO Tim Cook. After years of extensive renovation, the 94-year-old venue is now a spanking new Apple Store, and the sensitive but spectacular redesign is drawing plaudits from the local community of historic preservationists, as well as proving a draw to opening-week crowds that wouldn’t know famed movie-palace architect S. More significantly, the landmark theater below it at 8th and Broadway is no longer the near-exclusive habitue of pigeons, ghosts and David Lynch (who’d used it for a spooky “Mulholland Drive” location shoot). Liberty University is the first college in Virginia to gain permission to perform the Broadway hit.One of downtown Los Angeles’ landmark clock towers, the one atop the 1927 Tower Theatre, is no longer right just twice a day. Hairspray was the first show performed in the theater. The space is also utilized for other aspects of student life, such as showing widescreen movies. The first-place award was in the Contract Institutional design category. The Tower Theater architects won an award for the theater’s industrial design from the Virginia Chapter of the American Society of Interior Designers. She wished to have the same atmosphere inside Tower Theater, saying she wanted the space to “feel like it had its own personality.” Linda Nell Cooper, Theatre Arts department head, feels that the Guthrie Theater is large yet intimate. The contemporary-style theater design was inspired by the Guthrie Theater in Minnesota as well as the existing industrial space. #THE TOWER THEATER PROFESSIONAL#Tower Theater employs a complex and professional rigging system and is one of several college theaters in America to have such a system. Green Hall’s space for the Tower Theater was exactly 85 feet high, the minimum height needed to have a fly tower, necessary for Broadway-style productions. By utilizing the existing space, the cost went down by about two-thirds. The building that houses Tower Theater used to be an industrial space and was converted for the theater’s needs. The theater has 640 seats and over 12,000 square feet of backstage and support area. Tower Theater construction started in October 2009 and was finished in August 2010. Learn About Liberty University’s Tower Theater ![]()
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