Whether you’re looking to celebrate a birthday, send a Bridesmaid proposal or simply say ‘Thank You!’, do it the Boomf way. Welcome to Boomf - the home of personalised cards and gifts which go the extra mile. “We just want to say thank you, thank you, thank you,” Phillip said, speaking on behalf of Jennifer, his kids, and Ann, of course.ĭennis McCarthy’s column runs on Sunday.Treat your favourite people to personalised cards and gifts they’ll never forget In the meantime, he’s counting his blessings with a bittersweet smile.Īmerica’s given his family so much, he says, and, in a small way, he hopes he’s given America something back.Īll those Hallmark birthday, anniversary, wedding and Valentine’s Day cards the Changs sold brought a smile, a laugh or a happy tear to so many people for 35 years. It’s been a year so if the donor’s family wants him to know, they’ll get in touch. He doesn’t know who had it first, or what the circumstances were. On January 21, 2021, he received a healthy heart at UCLA Medical Center. Open heart surgery was just a stop gap, his doctors said. He could have died on the tennis court when he had his massive heart attack three years ago. He’s closing because he made Jennifer and his two grown children a promise that he’d stop working and smell the roses from this side of the ground. He’s up 5-7% in sales every year, he says, a lot of it due to being one of the last Hallmark stores in the Valley. Phillip’s not closing because business is bad, though. There are still a lot of us old timers around who lick envelopes, drive to the post office to mail a card, and admire the quality of Hallmark, which has been around since 1910. Through the years more closed as younger people were shunning greetings cards in favor of using social media to say “Happy Birthday” and “I Love You.” After the 1991 Northridge Earthquake, two local Hallmark stores couldn’t recover from the damage sustained, and closed, he said. Price increases, social media and competition from cut-rate stores selling cheaper greetings cards, has cut deeply into the Hallmark brand. They’re just such warm people.”įrom 13 Hallmark shops in the Valley when Phillip opened his store, we’re now down to one independently-owned Hallmark store, located in the Northridge Mall, Phillip says. I’d watch them get out from behind the counter for every customer who walked in. “I don’t know how many times, I’d walk in and Jennifer or Phillip would help me find just the right card I needed,” says Annette Tachet, a longtime customer. They got out from behind the counter and actually met people and learned their names. So, they tried something novel, by today’s standards. The Changs figured out early on that “Ann” may get them noticed first, but it was going to take a lot more than that to keep the doors open. People are usually in a good mood at Hallmark, unless they’re buying a condolence card. There aren’t any “I hate you” cards for sale, although it might be a best seller these days. You don’t run into too many angry people at a Hallmark shop. When you’re a young, married couple from South Korea trying to assimilate in a new country, selling America one birthday, anniversary and Valentine’s Day card at a time is a good way to meet people and make friends. #Greeting card shop los angeles fullWhen the couple had their second child, she told Phillip that having two young children to care for and working full time was too much.
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